The Mudra Institute of Communications, Ahmedabad (MICA)
Vision: To be the pre-eminent communications management school
Mission: To develop innovative professionals in the practice, development and management of communications to serve the needs of the industry and society through education, research and advocacy. Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution. MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry. MICA complements the role that management education plays in modernizing and professionalizing communications-driven businesses. Today, it is the alma mater of professionals who are serving in the marketing, marketing research, advertising and media sectors, and emerging communications-driven businesses such as broadcasting, retail and design communication, and public relations and event and entertainment management. The MICA Brand assures the delivery of current, reliable and cost-effective communications management skills. The single, most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of business, specifically of those organizations that are communications-driven in realizing their business strategy and effectiveness. MICA is contemporary. Freshness of spirit is characteristic of this institution. MICA believes in facilitating learning and sharing ideas and experience rather than merely teaching, and encourages experimentation and innovation.
Programes At MICA
Postgraduate Programme in Communications Management (PGPCM)
Post-graduate Programme Diploma in Management (Communications)
PG Certificate Programmes in Retail Communications (PGPRCM), Crafting Creative Communications (CCC), Visual Merchandising and Retail Communications,
Online Programs in Post Graduate Certificate Program in Advertising Management & Public Relations(PGCPAM & PR)
Admission Calendar
E V E N T | D A T E |
Admission Announcement and Issue of Forms | September, 2010 |
Last Date for Issue of Application Forms | 22nd January, 2011 |
Last Date for receipt of completed Application Forms | 24th January, 2011 |
Issue of MICAT Call Letters | February, 2011 |
MICAT | 20th February, 2011 |
GE & PI | March-April, 2011 |
Declaration of Results | April, 2011 |
Orientation & Preparatory Programme | June, 2011 |
Session begins | Last week of June, 2011 |
100 | 100 |
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